Glorious Strands

Medical Hair Prosthesis Salon

San Diego, California

Working with Janet Miller founder of Glorious Strands salon was an absolute pleasure!

A seasoned hairstylist and salon owner for over 30 years, Janet specializes in hair loss solutions for women suffering from chronic illnesses.  When providing medical-grade hair prostheses, commonly known as hair extensions or wigs, she prioritizes her client’s comfort by ensuring private space.

The Goal

Janet asked for a redesign of her tri-fold brochure so that she could confidently market her customized cranial hair units to healthcare professionals.

The Solution

The consummate professional, Janet is both compassionate and fun-loving with a bit of sass. So, we brightened the design including her logo, and accented it with her brand colors, a gradient of bright orange and hot pink.

Intent focus on visuals that welcome clients into Janet’s stylish orbit shows her competent and diverse hair care skills. Which polished her brand and the credibility of her messaging.

Setting up a seamless flow of information formatted to guide potential clients through understanding what medical hair prosthesis is, insurance payments, and how the process works were paramount for meeting our goal.

In two concise pages, clients receive a thorough introduction, a 15% off coupon for new clients, Janet’s bio, and the salon’s covid guidelines, plus social media and contact information.

Results

A very happy client! Kind-hearted Janet thanked me not once, but twice! Referring 2 new clients.

Skills

Writing |Interview | Adobe Photoshop | Storytelling | Photography